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2010

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Drive

Nominated for a Small Business Book Award in: Human Resources

What drives any of us to perform at our best? Is it money, fear of punishment, reward or is it something more than that? Daniel Pink outlines the many reasons why it's time to upgrade our "operating…   Read More



Empowered

Nominated for a Small Business Book Award in: Social Media

With access to Twitter, iPhones and Facebook, your customers are armed with more information about your company, your product and your competition than ever before. Bernoff and Schadler teach you how…   Read More



The Intelligent Entrepreneur

Nominated for a Small Business Book Award in: Entrepreneurship

This book is a narrative about 3 entrepreneurs and their businesses. All graduated from Harvard Business School with MBAs in 1998 and wanted to run their own companies. Each of the 3 became successful…   Read More



UNMarketing

Nominated for a Small Business Book Award in: Social Media

This book will teach you how to attract the right customers and engage them through appropriate social media channels. UnMarketing shows you how to unlearn the old ways and consistently attract and…   Read More



Go-Givers Sell More

Nominated for a Small Business Book Award in: Marketing

This book is a practical guide to a different approach to selling. Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial…   Read More



The Economics of Integrity

Nominated for a Small Business Book Award in: Economics

You probably never stop and think how much "trust" plays a part in the products and services that we buy and use. For example, we never stop to think about the safety of the food we purchase and serve…   Read More



Yahoo Web Analytics

Nominated for a Small Business Book Award in: Management

The use and reliance of web analytics tools for business decisions continues to grow. Omniture and Webtrends are widely used as enterprise-level solutions. And of course, Google offers sophisticated…   Read More



Connect, Communicate, and Profit

Nominated for a Small Business Book Award in: Marketing

In today's busy world where things move quickly and technology is king, you must have a vibrant and interactive online presence. When you apply certain basic principles of relationship marketing, you…   Read More



Against the Machine

Nominated for a Small Business Book Award in: Management

Against The Machine explores how the internet is shaping how we think and act. Siegel discusses the impact and benefit of the internet on our culture and society. While so many authors rage about the…   Read More



Your Career Game

Nominated for a Small Business Book Award in: Management

Are you undecided on what direction your career should take? Maybe you need a fresh way to see your role in the game of business. Nathan Bennett and Stephen A. Miles suggest that fewer people recognize…   Read More





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