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2010

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Switch

101 Votes

Nominated for a Small Business Book Award in: Management


When change has to occur, how do people manage themselves? If change is required for a group of people, how do you manage the emotions that come with it? Switch makes the psychology behind how hard…   Read More



Plugged

72 Votes

Nominated for a Small Business Book Award in: Management


We’ve all struggled with procrastination in one form or another. It’s not about getting everything done, it’s about getting the right things done. And this brings us to a wonderful book I picked…   Read More



Competitive Selling

74 Votes

Nominated for a Small Business Book Award in: Marketing


Landy Chase doesn't believe in messing around. If you're in a selling situation, then recognize that your customer is considering alternatives to what you're selling - and you'd better be prepared.…   Read More



The Sustainable MBA

23 Votes

Nominated for a Small Business Book Award in: Management


This book is a guide for anyone interested in what the business sector can and is doing in sustainability. It is a practical guide with lots of tips on how to get involved and how to really bring these…   Read More



Become Your Own Boss in 12 Months

396 Votes

Nominated for a Small Business Book Award in: Entrepreneurship


In this essential guide to self-employment, Emmerson offers commentary on the subjects of financial planning and adding employees. Emerson shares what should occur in a 12-month period. The 12-month…   Read More



The Right Thing

38 Votes

Nominated for a Small Business Book Award in: Management


Trust in business is at an all–time low, but more people than ever claim that working for an ethical company matters to them. Something has to change. But in a everyday working environment, ethics…   Read More



The Experience Effect

289 Votes

Nominated for a Small Business Book Award in: Marketing


Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel,…   Read More



(7L) The Seven Levels of Communication

424 Votes

Nominated for a Small Business Book Award in: Marketing


Seven Levels of Communication became a Best-seller through the same strategies as outlined in the book - organically, from a grass-roots level, and with people spreading the buzz by word-of-mouth. (7L)…   Read More



Corporate Blogging for Dummies

87 Votes

Nominated for a Small Business Book Award in: Social Media


This is a practical guide that walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and…   Read More



Engage

249 Votes

Nominated for a Small Business Book Award in: Social Media


Big organizations will benefit from this book that outlines the role of social media within marketing and PR. Small Business readers will get perspective on how to implement social media tools to build…   Read More




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