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2010

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Predictably Irrational

99 Votes

Nominated for a Small Business Book Award in: Economics


Human beings are the only creatures on the planet that can make decisions that seem to go against our best interests. We are NOT as logical as we'd like to believe. Dan Ariely has been studying the…   Read More



Delivering Happiness

105 Votes

Nominated for a Small Business Book Award in: Management


Unless you’re from another planet, you’ve heard of Zappos, the online shoe retailer that was acquired by Amazon last year. You’ve probably also read about the CEO of Zappos, Tony Hsieh, who has…   Read More



37 What Were They Thinking Moments

161 Votes

Nominated for a Small Business Book Award in: Marketing


Everyone makes mistakes - and this book features 37 of them. It is fun to read and you may see yourself in many of them. But the best part is that you can learn not to make them again. You'll get inside…   Read More



Brand Zeitgeist

86 Votes

Nominated for a Small Business Book Award in: Marketing


The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. It's what determines trends and buying behaviors. There's no doubt that marketing has changed…   Read More



Google Analytics

36 Votes

Nominated for a Small Business Book Award in: Marketing


This is a detailed book about how to use the popular Google Analytics program to measure your online marketing success. You will: * Discover how Google Analytics works * Learn how to configure to measure…   Read More



Hollowing Out the Middle

76 Votes

Nominated for a Small Business Book Award in: Economics


It's no secret that there's a brain-drain from the middle of the country out to the coasts. Kefalas and Carr interviewed the residents of Ellis, Iowa to get a deeper insight into what causes the best…   Read More



Social Media 101

78 Votes

Nominated for a Small Business Book Award in: Social Media


With the growth in social media, it was inevitable that there would be a corresponding growth in social media books. With a strong Twitter following (over 141,000 and counting), Chris Brogan, New Media…   Read More



Carrots and Sticks Don't Work

925 Votes

Nominated for a Small Business Book Award in: Human Resources


Paul Marciano combines years of research into a basic model of behavior that not only engages your employees, but builds profitability. He outlines the RESPECT(tm) model in a way that anyone can understand…   Read More



Getting to the Top

983 Votes

Nominated for a Small Business Book Award in: Human Resources


Getting to the Top teaches you how to take responsibility for your own career development. with career tips and strategies to help you climb to the top of your career. Kathryn Ullrich shares executive…   Read More



Tipping the Odds for the Entrepreneur

78 Votes

Nominated for a Small Business Book Award in: Entrepreneurship


A real handbook for entrepreneurship, this book is loaded with practical and applicable advice for entrepreneurs at any level. There is one underlying lesson in Tipping the Odds: We are all business…   Read More




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