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2010

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1% Windfall

110 Votes

Nominated for a Small Business Book Award in: Marketing


“A study by McKinsey and Company of the Global 1200 found that if they increased their prices by just 1%, and demand remained constant, on average each company’s operating profits would increase…   Read More



Attention! This Book Will Make You Money

805 Votes

Nominated for a Small Business Book Award in: Marketing


When you’re an entrepreneur and run your own business, chances are your marketing budget is limited. But you can make up for that limitation with attention marketing. Kukral gives loads of case studies…   Read More



(7L) The Seven Levels of Communication

424 Votes

Nominated for a Small Business Book Award in: Marketing


Seven Levels of Communication became a Best-seller through the same strategies as outlined in the book - organically, from a grass-roots level, and with people spreading the buzz by word-of-mouth. (7L)…   Read More



Drive

101 Votes

Nominated for a Small Business Book Award in: Human Resources


What drives any of us to perform at our best? Is it money, fear of punishment, reward or is it something more than that? Daniel Pink outlines the many reasons why it's time to upgrade our "operating…   Read More



Your Call Is Not That Important to Us

64 Votes

Nominated for a Small Business Book Award in: Management


This is an engaging, funny, and far-reaching exploration of the multibillion-dollar customer service industry and its surprising inner-workings. Yellin…   Read More



Termite Effect

1843 Votes

Nominated for a Small Business Book Award in: Management


This resource is for business owners, entrepreneurs, and sales professionals seeking to improve their odds of success. Small businesses fail due to a variety of mistakes. The damage done by most of…   Read More



UNMarketing

1152 Votes

Nominated for a Small Business Book Award in: Social Media


This book will teach you how to attract the right customers and engage them through appropriate social media channels. UnMarketing shows you how to unlearn the old ways and consistently attract and…   Read More



Google Advertising Tools

1468 Votes

Nominated for a Small Business Book Award in: Marketing


This 2nd Edition provides information you need to work with Google AdWords and AdSense. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches…   Read More



Born Entrepreneurs, Born Leaders

87 Votes

Nominated for a Small Business Book Award in: Entrepreneurship


Can your genes explain why you've chosen a certain career or why you've been successful in some areas and not in others? Scott Shane explores the possibilities that you can be hard wired to be altruistic,…   Read More



The Intelligent Entrepreneur

34 Votes

Nominated for a Small Business Book Award in: Entrepreneurship


This book is a narrative about 3 entrepreneurs and their businesses. All graduated from Harvard Business School with MBAs in 1998 and wanted to run their own companies. Each of the 3 became successful…   Read More




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