With affiliate marketing programs on the rise, small businesses have an opportunity to take advantage of this to grow their companies. This book provides tasks that readers can perform in an hour a day to develop, launch, and manage a successful affiliate marketing program.
"Affiliate Program Management" looks at several components relevant to businesses:
- Market research
- Payment models
- Reporting guidelines
- Recruiting affiliates
The book also outlines how to create policies for affiliate marketing, as well as how to utilize social media, feeds, coupons, widgets and video in a program.
Prussakov uses examples from his experience working with Fortune 500 companies with successful affiliate marketing programs to provide tips and promotion examples that small businesses can implement.
Twitter ID: @ePrussakov