This book is about extreme technology development. Today's high technology industry is comprised of a set of dynamics that involve spotting and capitalizing on disruptions in the marketplace. Only by being able to understand these dynamics can business owners expect to profit from the high technology arena.
"Big Wave Surfing," as its title suggests, uses the metaphor of surfing. Thurber suggests that riding a wave of uncertainty can introduce a new technology. Some rides are short: pocket calculators and fax machines. In these cases, the technology became a product and the products became commodities in a short time. In other cases, like the Internet, the technology of packet communication systems provides a means for the continual innovation of a completely new set of services for consumer consumption as multiple waves push onto the shore.
This book is intended to provide insights for high-tech developers, marketers, entrepreneurs, investors and anyone interested in our increasingly high-tech world.