Author Burton is a motivational speaker known for his "raw approach to business and life." He is also the Managing Director of 4Networking, a networking organization in the U.K.
This book is designed to spur readers into taking action to achieve their goals, whether that's to make more sales, start a business, or otherwise succeed at business.
Part personal story, part motivational book, "Get Off Your Arse" also gives advice about networking, marketing and business.
The book addresses the how-to of networking, as well as explores the fact that things go wrong (and what to do when they do go wrong). The author aims to challenge the reader to determine how he stands out from the crowd, a question any small business owner should be able to answer.
Twitter ID: @bradburton