"The Responsible Business" presents a foundation designed for organizations of all sizes to reframe success and bring a new sense of responsibility and sustainability to everything they do. The author shows how sustainability and responsibility don't have to hold one back; they can actually become a competitive advantage.
Rather than only leadership focusing on acting responsible, Sanford shows how it can permeate at every level and in every department. The book includes case studies from a wide selection of businesses on:
- Caring for customers
- Localizing identity and destiny
- Working with stakeholders
- Structure of a responsible business
- Retrofitting an existing business
- How to lead purposefully
- How to turn people around
This book is intended for everyone from management theory aficionados to executive leaders, to people who want to realize their own potential. Going beyond business, many of the precepts within this work can be applied to anyone who values human potential in any environment.
Twitter ID: @carolsanford