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Our Black Year

67 Votes

Nominated for a Small Business Book Award in:
Economics

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"Our Black Year: One Family's Quest to Buy Black in America's Racially Divided Economy" is written by Maggie Anderson and published by PublicAffairs.

What happens when you decide to purchase everything from a black owned business for an entire year?! You'll find out in this book that chronicles the consumer journey of two African American professionals and their family who decide to do just that along with their two daughters.

What they learned from their experience may surprise you and perhaps inspire you. The Andersons took a stand to "buy black" for a year in the hopes that the black community would be inspired to do the same. It turns out, this isn't what happened.

According to one reviewer, "Anderson shares illuminating data and historic perspective on how businesses in under-served communities start at a disadvantage -- from lending discrimination that still plagues Black and Hispanic business owners, to the degree to which economic spending flees a community...."

That same reviewer goes on to say about the book, "Our Black Year highlights a quintessential concern among business owners – the thin line between activities that will keep the doors open versus being an active steward within a community."

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