In The Laws of Subtraction, Matthew May outlines six rules and illustrates how companies like Toyota as well as some of the entrepreneurs you may be following on Twitter, like Jonathan Fields, approach subtraction as a success strategy:
#1: What isn’t there can often trump what is.
#2: The simplest rules create the most effective experience.
#3: Limiting Information engages the imagination.
#4: Creativity thrives under intelligent constraints.
#5: Break is an important part of any breakthrough.
#6: Doing something isn’t always better than doing nothing.
In a time of over-emphasis on material things, May shows how it's often best to do nothing or remove things. Some examples include the WSJ artist who creates the pointilist to the design of streets and urban areas to Albert Einsten. Backed by research in neuroscience and psychology, May's central premise focuses on less is more.
Twitter ID: @MatthewEMay