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In "The Membership Economy", author Robbie Kellman Baxter points out that smart companies are using membership and subscription models to grow their customer base and increase sales. There are examples from market leaders like American Express and Weight Watchers as well as smaller digital companies like SurveyMonkey and Pandora.

Small business owners will find strategies for creating membership programs across a variety of segments that include both products and services.

In a membership economy, you are joining forces with your customers. Inside of that interactive relationship you will discover what works and what doesn't.

 










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