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"You Can't Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training's 7-Step System for Successful Selling" retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training’s CEO, David Mattson, has revisited it to provide additional skills designed for today’s highly competitive and more complex sales landscape.

This book is an ideal read for any salesperson who is ready to shake up their tired sales process that their prospects can see coming from a mile away. Here are just a few of the concepts covered inside:

Breaking the Rules to Close More Sales
Negative Reverse Selling - The most effective way to close sales
Stop selling features and benefits

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