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Predictably Irrational

99 Votes

Nominated for a Small Business Book Award in:
Economics

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Author: Dan Ariely
Book Site: Predictably Irrational


Human beings are the only creatures on the planet that can make decisions that seem to go against our best interests. We are NOT as logical as we'd like to believe.

Dan Ariely has been studying the irrational sides of human nature for decades. In this book he gives lots of examples from drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

 










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