Author: Anna Bernasek
Book Site: The Economics of Integrity
You probably never stop and think how much "trust" plays a part in the products and services that we buy and use. For example, we never stop to think about the safety of the food we purchase and serve to our families. This book examines how companies like Toyota and L.L. Bean have created a culture of trust and what happens when that trust breaks down as it did in the financial crisis of 2008.