Author: Robert E. Bond
Book Site: World Franchising Books
Preparing a realistic cash flow statement is a potential franchisee’s most important task, says this book. This guide contains over 100 financial performance representations for major industry categories, from established franchisors like McDonald’s to newer, smaller systems with only a few operating units. According to the author "Since franchisors are not allowed to discuss financial projections other than those published in their disclosure statements, this information is especially useful."
Also included are detailed profiles of each franchisor and the author’s insights into making meaningful financial projections. The author, Robert Bond, has written numerous books on the franchise selection process.
Twitter ID: @Worldfranchises