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Great From The Start

75 Votes

Nominated for a Small Business Book Award in:

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"Great From The Start: How Conscious Corporations Attract Success" is written by John B. Montgomery and published by Morgan James Publishing.

This book targets startups and entrepreneurs who are building and creating something new. The author tracked companies in Silicon Valley and looks to apply their philosophies.

Montgomery also addresses the question of what the rights and moral responsibilities are for corporations. It's the conscious decisions that a corporation makes that leads to either its success or failure, the book posits.

Montgomery stresses the importance of understanding that both corporations and startups must act as responsible, global citizens in today's interdependent global economic system.

"Great from the Start" features actionable advice from a wide range of industry experts from Silicon Valley. It contains chapters on cultivating consciousness, engaging the Board of Directors, building an authentic brand, allocating equity, protecting intellectual capital, understanding investors, approaching venture capital, and more.



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