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The Reinventors

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Nominated for a Small Business Book Award in:

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"The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change" is written by Jason Jennings and published by Portfolio Hardcover. Jennings is an author and business speaker.

This book is a summary of over 22,000 conversations that author Jason Jennings has had with companies that had turned themselves around -- or reinvented themselves. The Reinventors shares his discoveries with you.

The book starts with a metaphor of what happens if you don't reinvent yourself and your business. The author tells the story of returning to his childhood hometown, which he remembered as full of thriving businesses, only to find boarded-up storefronts. What happened? A death by a thousand cuts, as regional malls, outlet centers, the Internet and shopping on smartphones ate into their businesses.

Here are some of the company examples that are covered:

- Starbucks - who was able to change and reinvent itself by making lots of small changes.
- Apollo Tyres - put its focus on its people and how they were trained.
- Arrow Electronics- Took on its customers most troublesome problems and solved them
- Smithfield Foods - transformed a disastrous PR crisis about how they treated animals into their greatest strength.



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