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Soul Trader

73 Votes

Nominated for a Small Business Book Award in:

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"Soul Trader: Putting the Heart back into Your Business" is written by Rasheed Ogunlaru and published by Kogan Page. Ogunlaru is a life coach, motivational speaker and business / corporate coach.

Soul Trader aims to help logical-minded business owners ensure that they find life balance, get to be creative and understand the human aspects of winning and keeping customers. The book is designed for both new and established business owners. Soul traders, according to the author, "often operate in a field -- or undertake a cause -- that's close to their heart."

This book includes chapters on:

Clarity: know who you are and walk your unique path
Customers: Build a business they will love
Courage: Utilize your inner strength
Cooperation: Boost your business through relationships
Conversations: How to convert contacts into customers
Creativity: The magic mix of inspiration and action
Compassion: How to truly take care of business
Change: How to face, shape and embrace it



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