Book Site: Business Execution for RESULTS
"Business Execution for Results: A Practical Guide for Leaders of Small to Mid-Sized Firms" offers personal stories, anecdotes and short clips that are well-organized to capture your attention, engage you in the story that illustrates the next lesson.
In the beginning of the book, the authors shares the story of his 5-year plan to become a champion body-builder. While not everyone can relate to bodybuilding, they can relate to a goal they set when they were young and how they went out and accomplished it.
The author uses the word ‘you’ frequently and this shows that he understands you, the reader and your needs and why you’re reading this book. That’s the sign of not only a good writer, but a good leader.
Twitter ID: @StephenLynch