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Author: Gregg Lederman
Book Site: Engaged

"ENGAGED!: Outbehave Your Competition to Create Customers for Life" is for all types of businesses not just the big ones. The author put in eight principles to follow that will help you become successful at keeping customers and employees engaged, get all employees on board to deliver a more consistent customer experience, increase employees’ happiness to ensure they will make your customers happier and in return make your business more profitable.

Lederman gives you the tools you’ll need to begin quantifying the brand experience in all of the components of your business.




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