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The Patron Way

62 Votes

Nominated for a Small Business Book Award in:

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Author: Ilana Edelstein,
Book Site: The Patron Way

"The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand" is the story of Patron Tequila.

In the book Martin Crowley brings home a sample of what was to become Patron to his partner Ilana Edelstein. In the book, Martin says that Patron came to represent all that was best in their relationship; the mixture of characteristics and ingredients that made magic.

Edelstein shares many of their promotional "secrets" such as how they leveraged their circle of friends and relationships to identify and reach out to "tastemakers" who would ultimately promote their brand.

This is a great book for marketers who are interested in the inside story behind big brands.




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