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Branding For Dummies, 2nd Edition

28 Votes

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Author: Bill Chiaravalle and Barbara Findlay Schenck
Book Site: Branding for Dummies

Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning a brand, handling advertising and promotions, avoiding blunders, and keeping a brand viable, visible, and healthy. Whether readers are looking to develop a logo and tagline, manage and protect their brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy.



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