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Creativity, Inc.

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Nominated for a Small Business Book Award in:

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Author:Ed Catmull and Amy Wallace
Book Site: Creativity, Inc

"Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration " is a book about the founding of Pixar.

Written by the founder of Pixar, Ed Catmull, it wraps the reader into the adventure story that is perfect for managers who want to lead their employees to new heights and a manual for anyone who strives for originality.

Here are a few ideas covered in the book:

- Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
- If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
- It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.



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