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Customer Experience For Dummies

5 Votes

Nominated for a Small Business Book Award in:
Management

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Author: Roy Barnes
Book Site: Customer Experience For Dummies


"Customer Experience For Dummies" covers a broad spectrum of customer experience from the design to delivery as well as retaining it using performance metrics.

You will learn to:

- Move past “satisfaction” to engagement
- Measure the financial return of engaged customers
- Map your customer touchpoints
- Create measurable customer change

 










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