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"Growing Small" is designed for small retail owners who don't want to become the next Amazon or Walmart, but do want to remain excellent at what they do. The book provides a 90-day plan based on three principles (Manager, Market, and Measure), guiding readers through the process of making big changes without paying big bucks or spending a lot of time (something that small retail owners don't have enough of anyway). The book's focus is on quick results (profitability, better accountability, and a better marketing foundation) within a short, defined period of time could be very appealing to small business owners who need a lot of help but only have a little time and money to do it.

 










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