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Every organization today, regardless of industry or company size, faces the challenging mandate of competing more effectively. “Sell more, spend less” is the new business edict, and the process of “working smarter” is more important now than ever before.

Today's digitally-empowered consumers wield increasing influence on which businesses win and which lose. That makes every business decision a critical business decision as organizations strive to achieve in their operations some level of customer-centricity. Hyper focuses your attention on how to best integrate the right people, processes, and technology to establish a data-driven decision-making culture necessary for survival.

"Hyper" contains pragmatic advice, proven methods, and real-world tools on how build and mature a business intelligence capability that really works. This book is ideal for:

- Organizations under pressure to create and maximize value;
- Managers who believe that information is the one thing your organization creates that your competitors can’t replicate;
- Those struggling to transform data into actionable insight so that you can make the decisions you need to make before decision windows close.



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