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No Ordinary Disruption: The Four Global Forces Breaking All the Trends

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Nominated for a Small Business Book Award in:
Management

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In the Industrial Revolution, one new force changed everything. Today our world is undergoing a much more dramatic transition with 3,000 times more impact due to four fundamental disruptive forces—any of which would rank among the greatest changes the global economy has ever seen.

In No Ordinary Disruption: The Four Global Forces Breaking All the Trends, the directors of the McKinsey Global Institute (MGI), the flagship think tank of the McKinsey & Company global management consulting firm, interpret masses of illuminating data from the MGI’s twenty-five years of research to guide us through the next two decades of a dramatically different future. They dive deeply behind current headlines to analyze six emerging trends caused by four disruptive forces transforming the global economy:

1. The center of economic gravity is rapidly shifting towards emerging markets—and cities within them which few western executives have heard of, such as Tianjin, in China or Porto Alegre, in Brazil.

2. The furious pace of technology breakthroughs and adoption by consumers is shortening the lifecycle of companies and requiring faster do or die business decisions.

3. Aging demographics could lead to the first global population plateau. The resulting lower (or event negative) growth in workforce will place a greater onus on productivity to drive growth.

4. Instead of a series of lines connecting major hubs in Europe and North America, the global trading system is expanding into a complex, intricate expanding web.


The urgent implications of these four disruptive forces are brought to life by dozens of surprising data points and engaging stories of how forward looking governments and companies in all corners of the globe are adapting and taking advantage of them.

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