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"One Simple Idea" is a beginner's guide to the world of licensing. The author, Stephen Key, uses his experience of licensing more than 20 product ideas to help small business owners, entrepreneurs and inventors make some money from their own ideas. This is actually an updated and revised edition that includes product development, sales, and negotiation strategies. Readers will also learn techniques for making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author’s strategies.

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