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Better Make It Real

32 Votes

Nominated for a Small Business Book Award in:

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Better Make It Real: Creating Authenticity in an Increasingly Fake World

Author: Jill J. Morin

With distrust of corporations at an all-time high, companies that fake it are, in all probability, doomed. In contrast, organizations that ARE who they say they are and DO what they say they do are able to thrive. Organizational authenticity is the key.

This book offers a specific, step-by-step process for designing an experience for customers that is authentic. It gives an understand of how branding, service and organizational culture come together to form an authentic experience.



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