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Black is the New Green

225 Votes

Nominated for a Small Business Book Award in:
Management

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Black Is the New Green: Marketing to Affluent African Americans

Author: Andrea Hoffman, Leonard Burnett
Book Site: Black is the New Green


Uptown Media Group (known for Uptown magazine) Co-CEO and group publisher Leonard E. Burnett Jr. and Andrea Hoffman, founder of marketing research firm Diversity Affluence, apply their 40 combined years of experience to examine corporate America’s advertising relationship with African American consumers in Black Is The New Green.

Black Is The New Green solidly conveys how nuanced today’s African American consumer is, and that the strategy to target consumers must also be nuanced.

 










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