Author: Sam Calagione
Book Site: Brewing Up a Business
For those who like their business advice mixed with tales of the trials and tribulations of starting a new business, this book will go down as smoothly as a pint of Immort Ale, one of Dogfish Head's signature brews, says the book. While chapters cover much tried-and-true territory, including entrepreneurship, marketing, sales, leadership, and employee relations, Calagione aims to keep the advice he dispenses fresh by relating it to his own often humorous experiences in starting a fast-growing brewery.
Stories of hand-delivering beer from a U-haul in dicey neighborhoods and securing labels with rubber bands after running out of glue attest to both the author's determination and his anything-goes entrepreneurial spirit. The book is a practical read for anyone either interested in the brewery business or thinking of creating his or her own start-up.
Twitter ID: @dogfishbeer