Author: Peter Shankman
Book Site: Customer Service
Using social media, you can deliver customer service and generate fans who'll promote you in good times, and rescue you from disaster. Online marketing expert Peter Shankman shows you how to do all that -- without spending a fortune.
Shankman, who cites his experience as founder of the online growth company HARO and marketing consultant to multiple Fortune 500 clients, presents straight-to-the-point solutions for building customer loyalty, trust, and credibility online-and rebuilding it when catastrophe strikes. Companies around the world are driving value from online customer service at remarkably low cost. You can, too, says the author. This book aims to show you how-step-by-step.
Twitter ID: @petershankman