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Managing With a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment (2nd edition)

Author: Frank Sonnenberg

Book Site: Frank Sonnenberg Online

In this newly revised edition of "Managing With a Conscience," marketing strategist Frank Sonnenberg explores how to improve performance through integrity and trust, and bring back values that count.

The book defines nine factors it says are critical to success, including building an organization with passion that focuses on major priorities, reinvents itself every day, devotes itself to service excellence, adapts well to change, responds with speed, maintains a flexible structure, taps unlimited resources through networking, and puts integrity back where it belongs, right beside the bottom line.




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