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The Steve Jobs Way

21 Votes

Nominated for a Small Business Book Award in:

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The Steve Jobs Way: iLeadership for a New Generation

Author: Jay Elliot, William L. Simon

Book Site: The Steve Jobs Way

In iLeadership, Jay Elliot gives the reader the opportunity of seeing Steve Jobs as only his associates have ever seen him, and to learn what has made him -- and the mystique of his management style -- capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.

Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style -- which encompasses four major principles: product, talent, organization, marketing.



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