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The Zig Zag Principle

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Nominated for a Small Business Book Award in:

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The Zig Zag Principle: The Goal Setting Strategy that will Revolutionize Your Business and Your Life

Author: Rich Christiansen

Book Site: Zig Zag Principle

In The Zig Zag Principle, Rich Christiansen applies a foundational law of nature to business management, entrepreneurship, goal-setting, and life in general as he explores why zigzagging toward our intended outcomes is more effective than trying to bulldoze our way through whatever stands between us and our objectives.

Christiansen helps you get started, make your way over the big hill to initial profitability, and minimize risks along the way. Use The Zigzag Principle to assess your resources, use them to their fullest, and keep yourself and your team motivated—all while living a life of balance.




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