The book offers 31 different aspects of marketing that can be applied immediately - one day at a time.
For each marketing tactic, Jones shares practical advice and information in bite-size pieces for you to incorporate into your advertising strategies. She shares openly about what works and what flops when it comes to successful promotion. Each chapter contains highlighted objectives and frequently asked questions to make the book an easy reference guide.
The books covers: public relations, thank you cards, newspapers and magazines as marketing vehicles, TV and radio, promotional materials, marketing via your blog, other people's blogs, Twitter, Facebook, videos, photos, personal appearances, clubs and niche organizations ... and more.
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