This book is one of the first step-by-step textbooks for creating a tone of voice in brand communications.
In the world of marketing and communications, it's becoming increasingly important to be able to convey a brand's personality with the words it uses.
Giving a brand a "voice" makes it feel more human and trustworthy. And as a result, it increases the brand's ability to form and strengthen relationships, says the author.
There are some notable examples of brands that use clear and consistent voices in the marketplace. But it's still far from the norm.
This is a step-by-step textbook for marketers and business owners designed to help you create a consistent style of communicating that expresses what your organization is all about.
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