"Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action" is by Rohit Bhargava, and published by Wiley. Bhargava is a marketer, speaker and professor of global marketing at Georgetown University.

In Likeonomics he outlines that "personal relationships are the only currency that matters." That one sentences is the underlying premise for the entire book.

This is not a book about social media and hitting "Like" buttons. Rather it is about broader themes teachings, such as inspiring people with your honesty and trust, and being "likable."

In this book you will find that Bhargava uses behavioral economics and psychology, illustrated by cases studies, to demonstrate:

- Why unexpected honesty is a winning strategy in business
- Why today’s challenge is to inspire people to believe
- How research proves that we all need to be liked
- The difference between being likeable and being liked

Twitter ID: @RohitBhargava

Facebook: http://www.facebook.com/rohitmarketingauthor