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"Mobilize Your Customers - Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits" is written by John Cote and published by Vipernet Media.

Cote is the founder and CEO of Rocket Social Marketing. This book gives an overview of social media and mobile marketing, and how to start using them in your business.

This is a short succinct ebook at 85 pages.

Here is an overview of the chapters in the book:

- Why Should I Care?
- What is Social Media Marketing?
- I Have Some Likes On Facebook, Where Are My Sales?
- Why Should We Use Video and YouTube to Promote Our Business?
- How Can Online Reviews Increase My Profits
- What is Cross Channel Marketing?
- Why is Mobile Marketing Important and How Do We Integrate It?
- How Can We Use Advanced SMS Techniques to Generate Traffic?
- Can a Mobile App Really Help Market My Business and Make Money?
- I Thought Building Email Lists Was Old School?
- Putting It All Together




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