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Optimize

120 Votes

Nominated for a Small Business Book Award in:
Marketing

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"Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" is written by Lee Odden and published by Wiley.

This book is designed to give readers a simple approach to increasing your engagement and relevance by integrating search and social media optimization with content marketing.

Lee Odden is an authority on Online and Content Marketing. What you will find in this book is information on how to:

- Build a system or integrated search, social media and content marketing strategy
- Figure out which strategies will provide the best results for your company
- Put in place naturally occuring search and social optimization
- Measure the cost effectiveness of socialized content marketing
- Put together policies and procedures to manage your social media and content marketing

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