Stephanie Chandler brings her expertise to this practical guide to building a brand for service businesses. The book includes strategies that readers can do themselves to develop and grow their niche business. Chandler conducted interviews with successful service businesses and shares their success strategies in a way that startup entrepreneurs and small businesses can understand and implement.
Some of the topics Chandler covers in this book include:
- Why niches are important
- How to choose a niche
- Building credibility as an expert
- Building and engaging a community
- How to drive web traffic
Chandler covers blogging, social media, content marketing, email marketing, public relations and advertising: avenues that small business owners use to market a brand.
This book is designed for those with service businesses, including professionals, consultants, coaches, freelancers, doctors and lawyers.
Twitter ID: @bizauthor