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"PR Tools to Toot Your Own Horn - Strategies and Ideas for Small Business Public Relations" is written by Diane Seltzer and published by CreateSpace Independent Publishing Platform.

Seltzer is a 20 year marketing veteran and founder of SBMarketingTools.com. She advises small businesses that manage their own public relations.

This book centers around low-cost public relations ideas and strategies for businesses to get more PR attention.

Some of the topics covered include:

- Building a PR strategy
- Managing common PR tasks in-house
- Identifying news worthy of a press release
- Tips for writing and distributing press releases

This book provides insight on building relationships with key media contacts and journalists, as well as utilizing social media PR strategies. It also includes links to download free templates and a Press Release Checklist, Press Release Template and Media Outreach Guide.

 










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