Michael Dalton Johnson is a trade book and magazine publisher who has been running businesses for more than 30 years. In this book, he shares his rules of running a profitable business including things they don't teach you in business school.
The book offers tips on:
- Time management
- Sales and marketing
- The soft skills like mental agility and personal growth
It's written in a humorous style, full of simply stated maxims such as the following on business gift giving: "Women like chocolates and flowers; men like food, gadgets and toys. Quality trumps quantity."
At the end you'll also find a list of the author's "rules" so you can scan them to see which you'd like to read or refer back to.