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"Share of Mind, Share of Heart: Engagement for Nonprofits" iss written by Sybil F. Stershic and published by WME Books.

Share of Mind, Share of Heart is a compact (142 pages) and easy to read how-to guide designed to give you insight into the essence of nonprofit marketing. It offers practical tools that you can use to engage the people who most impact your organization.

It's common for nonprofit executives to look down on marketing as being too commercial because the focus needs to be on the mission of the organization. Stershic walks a balanced path between holding true to an organization's mission and making sure that the organization is viable for the long term -- and in that way helping the underlying cause.

Throughout the book are Action Plan Starter Notes that you can use to help you integrate and apply the content of the book to your small non-profit. At the end of the book are special worksheets that will give you the jumpstart you’ll need to take the next steps for creating a marketing plan.




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