Schenck is also the author of Selling Your Business For Dummies, co-author of Branding For Dummies and Business Plans Kit For Dummies, and a syndicated marketing columnist.
This book aims to give you a road map for marketing in today’s screen-connected, customer-empowered world. This 3rd edition includes all-new chapters including advice for getting online, getting active on social media, blogging, and networking. There is also a bonus CD that includes worksheets and checklists for creating customer profiles, marketing plans, social media pages, landing pages, elevator pitches, blog editorial calendars, and more.
Throughout the book, 15 marketing experts weigh in with their specialized advice on various marketing approaches.
- Setting marketing goals, objectives, strategies, and budgets
- Developing position and brand
- Establishing online presence
- Harnessing social media
- Generating publicity
- Writing a marketing plan
Twitter ID: @Bizstrong