The author's thesis is that true commitment to your business organization is based on the understanding of how to keep your customers loyal to your brand and your employees dedicated to the company's mission and vision statement in the long run, as a perpetual engine.
This book is a follow-up to the author's book, The Referral Engine. Business success is more than about referrals, he says. It's about getting commitment for life from customers and employees.
Inside this book you will find chapters on:
- A Culture of Shared Commitment
- Traits of a Fully Alive Business
- Teaching as Selling
- Building a Platform
- ... and more
Twitter ID: @ducttape