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The Retail Champion

85 Votes

Nominated for a Small Business Book Award in:
Marketing

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"The Retail Champion: 10 Steps to Retail Success" written by Clare Rayner, is published by Kogan Page, Ltd. Rayner is a retail consultant in the UK and lead for the UK Independent Retailer Month, a "Shop Local" campaign.

The Retail Champion provides a 10-step method showing independent retailers how to map out a custom business plan.

Readers will have access to many downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that allow readers to follow along with the steps outlined in the book.

The 10 steps include:

-Defining the goal and mission
-Deciding on a position
-Identifying the ideal customer
-Creating a range plan
-Implementing a pricing and promotional strategy
-Designing a customer engagement process
-Determining the sourcing and supply chain model
-Planning and controlling business
-Setting up an effective back office

 










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