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Understanding Digital Marketing

98 Votes

Nominated for a Small Business Book Award in:
Marketing

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"Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation" is by Damian Ryan and Calvin Jones. It is published by Kogan Page, Ltd.

Understanding Digital Marketing looks at the world of digital marketing, by looking at how it got started, how it reached the level it is currently and where leaders in the industry think it is heading, moving forward.

This book gives information on many marketing topics, including:
- search marketing
- social media
- mobile marketing
- affiliate marketing
- e-mail marketing
- customer engagement

This book is written to help readers:
- find online marketing channels to get exposure to their products and services
- understand the beginning of digital marketing and the trends that are shaping its future
- achieve the competitive edge to keep them ahead

It also includes case studies that reflect the changed marketplace.

 










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