Book Site: 80/20 Sales and Marketing
"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" is written by Perry Marshall, who is considered to be one of the authorities on Google Adwords. This time, he applies what he's learned to all marketing and management activities.
You will find much, much more than Google Adwords here; Simplify your life, scale your business, hire and source a great team. This is an ideal read for the overwhelmed business owner looking to simplify their marketing and their business and make more money.
Twitter ID: @PerryMarshall