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21 Votes

Nominated for a Small Business Book Award in:

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Author: Guy Kawasaki
Book Site: APE

For any business owner considering writing a book, the prospect of diving into self-publishing is often daunting. How do you publish it digitally? How do you market it?

In this hands-on guide, Kawasaki shares his experience in self-publishing and provides ample how-to tips that readers can take action on immediately.

It covers:
-Financing a book project
-Digital vs. paper books
-Designing a book cover
-Reaching your audience
-Marketing and selling copies

If you want to write a book, or have written one with little success in selling it, this is a valuable resource.




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